| Best suited for | Brands building consistent social presence | Businesses running paid Meta campaigns | Amazon sellers improving listings and ads | Businesses automating WhatsApp lead flow | Founders handling registrations and filings | Businesses wanting multiple services together |
| Platforms | Instagram, Facebook, LinkedIn (Growth) | Meta Business Manager | Amazon Seller Central | WhatsApp Business Platform | Government portals via partner network | Multiple platforms coordinated |
| Creatives / Deliverables | 8–16 posts, 2–6 reels per month | 2–8 ad creatives per month | Listing optimisation, PPC management | Chatbot flows, lead capture, routing | Application assistance, filing coordination | Combined deliverables from selected services |
| Reporting | Monthly summary or analytics | Monthly or weekly report | Monthly or weekly performance analysis | Workflow and lead reporting | Filing confirmation and status updates | Monthly business review |
| Ad spend included | N/A | Excluded — paid directly to Meta | Excluded — Amazon ad spend separate | N/A (conversation charges separate) | N/A (government fees separate) | Excluded — all ad/platform fees separate |
| Commitment | Monthly | Monthly | Monthly | One-time setup + optional monthly maintenance | Per service or monthly | Monthly |
| Onboarding | Content strategy and calendar setup | Business Manager and pixel review | Account review and keyword research | Flow design and platform configuration | Document checklist and eligibility review | Combined scoping across services |
| Revisions / Support | Content revisions within agreed scope | Weekly optimisation | Listing and PPC adjustments | Flow updates within agreed scope | Filing support and query coordination | Ongoing coordination and monthly review |
| Third-party / Govt fees | Not applicable | Media spend separate | Marketplace and ad spend separate | Platform and conversation fees separate | Government and professional fees separate | All third-party costs separate |
| Exclusions | Paid ads and production separate | Video shoots and production separate | Creative production separate | Platform subscription and API fees separate | Late fees, penalties and amendments excluded | All third-party and ad costs separate |